Longtime music industry marketing professional joins US pro audio and lighting distributor
Group One Limited, the Long Island, New York-based US distributor for Avolites, Calrec, DiGiCo, KLANG, Solid State Logic and several other premium professional audio and lighting manufacturers, announces the appointment of Alex Ordoñez to the newly-created post of Marketing Manager. The news comes from Group One President Bryan Bradley, to whom he directly reports.
Based at the distributor’s Chatsworth, California office, Ordoñez is now responsible for the planning, development and implementation of Group One’s marketing strategies, operations and communications activities across all of the company’s teams. He is additionally collaborating with Group One’s UK- and European-based manufacturers to manage and execute domestic marketing strategies for each of the brands individually.
Ordoñez comes to Group One from MatchMySound, where he held the title of Sales and Marketing, Enterprise. Prior to that, he spent 16 years in various marketing capacities with the world’s largest educational music publisher, Alfred Music, most recently serving as Vice President of Sales and Marketing. He also spent five years with the US Army as a Chemical Operations Specialist before enrolling in a Music Industry Studies program at California State University, Northridge.
“Alex and I worked together when I was the COO of Alfred Music a number of years ago, and he proved to be an innovative and astute marketing leader,” says Bradley. “So when we made the decision to finally bring a full-time marketing professional onto our growing Group One team, Alex immediately came to mind. We’re very pleased that he has accepted our invitation to join us, and we know that the premier brands we partner with will all benefit from his marketing savvy and creativity.”
“I am absolutely ecstatic to be a part of the Group One and Audiotonix family,” Ordoñez shares. “There are a lot of really exciting things happening with our brands—in both the short and long term—and I’m honored to contribute to those efforts. I look forward to working with each of our manufacturers in supporting their marketing initiatives and helping them find new ways to further grow their visibility, reputation and sales here in the States.”