Photo: Sound Vision Marketing Managing Partners Tim Dykes (left) and Victor Clites (right), who are now servicing the elektraLite brand in Florida and Puerto Rico

Group One Limited has now tapped Sound Vision Marketing to serve as the latest independent sales representative for its elektraLite division. The announcement comes from Tyler Wise, Group One’s national sales manager for the brand.

Headquartered in Brandon, Florida, with satellite locations in Mt. Dora and Panama City, Sound Vision Marketing was originally founded in 1992 by Tim Yates, but purchased last June by current Managing Partners Victor Clites and Tim Dykes.

Effective immediately, the firm is now servicing the territories of Florida and Puerto Rico for both Group One’s elektraLite and Pulsar lighting product lines.

“Tim, Victor and the rest of the Sound Vision Marketing team are well connected with the dealers in their region and we know that they’ll be instrumental in educating sales teams on elektraLite’s products, ultimately exposing the brand to many potential new customers,” states Wise. “We’re excited to welcome them aboard and look forward to a profitable partnership.”

“We pride ourselves on our experience and relationships, and are pleased to add elektraLite to the solid portfolio of lines we represent,” adds Dykes. “It’s a quality product priced very cost-effectively, and were looking forward to the mission of helping those in our territory recognize its excellence and value.”

For more information on Sound Vision Marketing, visit or call 850.896.9864.